Last updated: June 2026
When you complete the X-Ray questionnaire, we collect your name, company, email, and your answers. We use this to prepare your diagnostic report and to follow up with you.
To deliver the X-Ray report. To send The Weekly if you subscribe. To contact you about Control Tower if you continue. We do not sell your data. We do not share it with third parties except where required by law.
Control Tower engagements use read-only API access to your business tools (accounting, CRM, email). You grant access. You can revoke it at any time. We never store credentials.
We use Plausible Analytics — a privacy-first, cookieless analytics tool. No tracking cookies. No advertising pixels.